01 — For Founders
Capital and a partner who stays close
£1–5m investments in established UK businesses with proven trading, capable management, and a credible plan for growth or transition.
Perception, judgment, alignment.
Seeing opportunity early.
Backing teams to seize it.
A boutique private equity business investing £1–5m of capital into established UK businesses. Our approach is highly selective. We review a large number of opportunities each year and choose to back only a small number — those where we have genuine conviction in both the business and the team.
Aligned by design.
Our founding philosophy was to create a business model where all parties — founders, our investors and the Percipient team — are fully aligned. We only win if you win.
A small house, by design.
We want to know each investee company intimately and offer a personal service to every client, and so deliberately keep our business small and nimble.
02 — For Investors
Deal-by-deal private company investing
Each opportunity reviewed on its own merits, each investor choosing whether to participate, managed end-to-end by Percipient.
03 — Portfolio
Businesses we have backed
We seek to maintain an active portfolio of no more than 8 businesses — each backed with high conviction.
Professional, supportive, and good to work with.
Management teams often choose us for what we are not. We are not a large institution working to a fund cycle, and we are not a syndicate to manage — our portfolio companies have one shareholder, Percipient. We are a small, professional private equity investor that does careful work, gives straight answers, and is there when it counts.
Vision
Seeing quality early
We look hard at fewer things. Careful analysis and the patience to wait for the right business rather than the next one.
Perspective
We’ve seen the cycle before
Decades of deals across sectors and conditions. That experience is what keeps us steady alongside you when things get bumpy.
Decisiveness
Straight answers, quickly
When the signal is clear, we move. A yes means yes, a no comes fast, and every decision is made by the people you’re actually talking to.