Privacy Notice

This Privacy Policy sets out how and why we collect, use and protect personal information, and what we do to ensure it is kept private and secure. Personal information is information which identifies you or another person, or which is capable of doing so.

Please take the time to read this Privacy Policy.

If you have any questions about this Privacy Policy or our use of your information you can contact us by emailing or in writing to Percipient Capital, Lytchett House, 13 Freeland Park Wareham Road Lytchett Matravers, Poole, Dorset, England, BH16 6FA.

About Percipient Capital

Percipient Capital is a trading name of GKF Wealth Management Limited, which is authorised and regulated by the Financial Conduct Authority in the conduct of its investment business.

GKF Wealth Management Limited is a private limited company in England and Wales with company number 06713771. Our Registered Office is Lytchett House, 13 Freeland Park, Wareham Road, Lytchett Matravers, Poole, Dorset BH16 6FA. England. (the “Website”) is owned by GKF Wealth Management Limited.

For the purposes of data protection law we will be a controller of your personal information. This means we make decisions about how and why your information is used, and have a duty to ensure your rights are protected.

About this privacy policy

We take your privacy seriously and are committed to maintaining the privacy and security of information you provide to us, and the choices you have regarding our collection and use of your information. This Privacy Policy applies to information we collect about you through this Website and when you otherwise communicate with us. By visiting our Website you are accepting and consenting to the practices described in this Privacy Policy.

We process your Personal Information on the basis that you have provided your consent for us to do so for the purposes set out below when you submitted your Personal Information to us. You may withdraw your consent to this processing at any time by contacting us at or in writing at Lytchett House, 13 Freeland Park, Wareham Road, Lytchett Matravers, Poole, Dorset BH16 6FA. England. If you do withdraw your consent, we may still be able to process some of the data that you have provided to us on other grounds.

This Privacy Policy may change from time to time and, if it does, the up-to-date version will always be available on our Website. Please note that by continuing to use our Website you are agreeing to any updated versions.

What information we collect

In order to operate our business and provide our services, we need to use personal information about actual and prospective clients, business contacts, directors and shareholders of companies we invest in and details of individual professional advisers and intermediaries.

We collect information from individuals to provide services and to keep them informed about us. This may include personal information, such as your name and contact details provided when communicating with us or signing up to a mailing list. If you instruct us to provide services then we shall also process financial information in order to provide you with investment services.

How we use your information

We will only use your information with your consent, or because we need to in order to:

  • enter into, or perform, a contract with you
  • comply with the law or comply with any legal or regulatory duties
  • for our own (or a third party’s) lawful interests, provided your rights don’t override these
  • protect your vital interests

In any event, your information will only be used for the purpose/s we collected it for or for a closely related purpose, such as record keeping. Further details on how we use information in relation to particular groups of people (e.g. investors, business/professional contacts, and directors/shareholders of investee companies) can be found below.

If we need to use personal data in order to enter into or perform a contract with you then, if you don’t provide that data, we may not be able to contract with you or provide the services.

Sharing information

We will never sell or trade your personal information. We do share information with our suppliers, and this may include personal information in some cases, but they will only be allowed to use the information for a specific
purpose and there will be a written agreement which makes sure your information is protected.

We will also share personal information with professional advisers, intermediaries or when we are required to do so by law or by a regulator or governmental authority (for example HM Revenue and Customs or the Financial Conduct Authority).

Sensitive information

In certain limited circumstances, we may collect or process sensitive personal information (such as information about someone’s health). In the event that we do, we’ll ensure that this information is kept private and secure. We will collect some sensitive data about company directors and officers as part of our due diligence process (please see section 5 below for further details).


We collect information about individual investors in order to provide our services, administer accounts and make investments. This information will include:

  • basic personal information and contact details, including identification documents
  • personal information about beneficiaries and next of kin
  • security information (to enable us to identify individual account holders and prevent fraud)
  • information about their account with us, their investments and transactions
  • financial data (such as bank account details and national insurance numbers) which we require to process payments and invest money on our clients’ behalf

Business contacts, professional advisers and intermediaries

We often work with other businesses. These might be intermediaries, professional advisers or other businesses with whom we choose to partner in relation to events or initiatives. We collect information about individuals working with or for these businesses, including names and contact details, and information about someone’s role in a business (such as their job title).

Directors and shareholders of investees and potential investees

We research and investigate businesses before making an investment. This includes not just the business itself, but also its owners and directors.  We look at information which is publicly available and obtain personal information from third party sources like the investee business’s website, Companies House and the Internet. This information might include names, job titles and career history and other directorships or shareholdings. We may also use a data checking agency to verify certain details of the owners and directors.

Before recommending a business as an investment, we sometimes ask the directors and officers to provide personal details about themselves as part of a due diligence exercise. This may include the completion of a due diligence questionnaire, which can include sensitive personal data (such as information about the health or medical conditions that might affect someone’s ability to run the business). We process this information on the basis of the relevant individual’s specific consent and he or she can refuse to provide these details or ask us to delete them at any time.

Our website and cookies

We don’t collect or process personal information about visitors to our website unless they choose to provide information (such as when signing up to a mailing list).

We may collect non-personal information about visitors to our website as this helps us optimise and improve the website. This information might include your internet protocol address, the browser being used to connect to our site, the device (e.g. its operating system) and the connection type (e.g. the Internet service provider used). However, none of this information will directly identify you.


Our website may use “cookies” to enhance your experience and enable certain functionality. A cookie is a text file containing small amounts of information which is downloaded to your device when you access a website. Web browsers may place cookies on hard drives for record-keeping purposes and sometimes to track information (such as repeat visits).

If you would like to opt out of cookies, you can change the settings on your internet browser to reject cookies. For more information please consult the “Help” section of your browser or visit or Please note that if you do set your browser to reject cookies, you may not be able to use all of the features of our Website.


We may contact you by email, telephone or post with information about investment opportunities or services that might interest you (see ‘Marketing’ below), updates or information about your account or investments, or to notify you of changes to our terms of business or this Policy.


If you are an existing client, we’ll send you marketing communications about similar products or services that may be of interest, unless you ask us not to or decide to unsubscribe.

Email marketing

We will only contact an individual personally with email marketing communications if that individual is an existing customer or if he or she has asked to receive marketing or enquired about a particular service.

We sometimes send emails to business customers, contacts, intermediaries and professional advisers without their prior consent, which we do in order to promote our services and build relationships. If we have contacted you it will be because we think these communications may be of interest or relevance to you on the basis of our previous dealings with you or a recommendation from a third party.

Our marketing emails will always tell recipients why they are receiving that email and give them the option to unsubscribe.

Our marketing communications are either sent directly by us or using the MailChimp email marketing platform based in the USA (and for further information about how we ensure your data is protected when it is transferred to the USA please see ‘International transfers’ below).

Telephone and post

We may record telephone conversations, video calls or any other electronic communication and retain copies of them, as well as any transcripts and any written or electronic communication we have with you. These will be used for the purpose of administering your account, training, evidencing compliance with regulatory requirements, evidence in the event of a dispute, or as evidence in court.

Changing your preferences or unsubscribing

You can change how you hear from us or unsubscribe from marketing at any time. You can do this by emailing  or by writing to us at Lytchett House, 13 Freeland Park, Wareham Road, Lytchett Matravers, Poole, Dorset BH16 6FA with details of your request. You can also contact us using these details if you wish to complain about a marketing communication you have received in error.

Storing your information

We employ a variety of physical and technical measures to keep your personal data safe and to prevent unauthorised access to, or use or disclosure of it. Electronic data and databases are stored on secure computer systems and we control who has access to them through both physical and electronic means. Our staff receive data protection training and we have a set of detailed data protection procedures which personnel are required to follow when handling personal data.

We cannot absolutely guarantee the security of the internet or external networks or your own device.  Accordingly, any online communications (e.g. information provided by email or through our website) are at your own risk. Our electronic data is held in geographically distributed datacenters, with layers of defence-in-depth security, providing protection against natural disaster, environmental threats or unauthorised access. Secure remote backups are also maintained as an additional protection against ransomware or other cyberattack.


We only store personal information for as long as it is required for the purpose(s) we collected it for (or for a related compatible purpose, such as keeping a record of a transaction). We regularly review what data we have and delete that which is no longer necessary. In certain situations you have the right to request that your data be
deleted (the right to be forgotten), please see below for further details.

If you believe that any information we are holding on you is incorrect or incomplete, please contact us using the details at the top of this page.

International transfers

With the exception of our datacentre providers or as set out below, we normally only store personal information within the European Economic Area (EEA). If one of our subcontractors (such as a provider of administration services) needs to transfer it outside the EEA then we will take steps to make sure adequate levels of privacy protection, in line with UK data protection law, are in place. These safeguards will usually be contractual and/or the result of a European Union decision which allows the transfer (for example, a US organisation which is certified under the EU-US Privacy Shield framework).

If you would like to learn more about the Privacy Shield scheme please visit

Your rights

We want you to remain in control of your personal information. Part of this is making sure you understand your legal rights, which are as follows:

  • where data is processed on the basis of consent, the right to withdraw that consent
  • the right to confirmation as to whether or not we have your personal data and, if we do, to obtain a copy of the personal data
  • the right to have inaccurate data rectified
  • the right to object to your data being used for marketing or profiling, or on the basis of our or a third party’s legitimate interests
  • the right to restrict how your personal information is used
  • the right to be forgotten, which allows you to have your data erased in certain circumstances (though this is not an absolute right and may not apply if we need to continue using the information for a lawful reason)

If you would like further information on your rights or wish to exercise them, please email or write to us at Lytchett House, 13 Freeland Park, Wareham Road, Lytchett Matravers, Poole, Dorset BH16 6FA with details of your request.

Please keep in mind that there are exceptions to the rights above and, though we will always try to respond to your satisfaction, there may be situations where we are unable to do so (for example, because the information no longer exists or there is an exception which applies to your request).

If you are not happy with our response, or you believe that your data protection or privacy rights have been infringed, you should contact the UK Information Commissioner’s Office, which oversees data protection compliance in the UK. Details of how to do this can be found at

Updates to this Policy

We may update this Policy at any time. When we do, we will post a notification on the main page of our website and revise the updated date at the bottom of this page. We encourage users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect.


Questions, comments and requests regarding this Privacy Policy should be addressed to:

Percipient Capital

Lytchett House
13 Freeland Park
Wareham Road
Lytchett Matravers
BH16 6FA
Email address:

This policy was last updated on 16th May 2018